Thesis project to rebrand the Egyptian National Olympic Committee. Logo element was inspired by the pharaonic symbol of the union of lotus and papyrus leaves as a symbol of uniting the land. The connotation of uniting is the main definition to this project that aimed to unite the national olympic committee with its following federations.
^Old vs. proposed logo.
^Historical inspiration.
^English and Arabic versions.
^Logo breakdown.
^Logo animation.
^Icons designed for specific sport federations.
^All icons were designed on circular grids similar to this.
^Book redesign of 100 year of Egyptian Olympic Committee.
^Spreads from book.
^Identity applications.
Project design as thesis graduation project.
American University in Cairo under the guidance of Ghalia Elsrakbi and Haytham Nawar.
Cairo, Egypt 2017.
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